The generated engagement gives off a signal of popularity known as ‘ social proof‘. Curiosity, in turn, leads to exploration followed by consideration and sales. Second, having a significant amount of social engagement on a post generates curiosity. Basically Facebook will show the post to more people for a lower cost. In addition, positive signals tend to give a post more reach and ‘preference’ when served as an ad. Facebook recognizes and likes this (no pun intended). In addition, all of this organically generated activity ‘signals’ the algorithm that people like this post. These conversations typically occur among the user and the brand or between users and their friends. This comes in various forms such as recommendations, referrals, and reviews. As a result, paid and organic engagement can act as free promotional support to your brand or product. Why is Facebook ad engagement so important?Ĭollecting social proof on Facebook Ads is super valuable for two reasons.įirst, conversations in the comments of your ads can take a life of their own. Improved messaging for ads that have good imagery based on data-driven copy testingįor you impatient ones => Skip the intro and take me right to the steps.A change in policy that needs to be reflected in the ad copy.Customer misinterpretation of existing copy derived from your feedback loop.There can be a number of reasons for a required copy change such as: New fonts like Calistoga, Courier Prime, Damion, Exo 2, and Morning Breeze will be available in the future.Īlignment: Text alignment can be changed to the left, center, or right, giving users more control over formatting the text within images, videos, and GIFs.īackground Color: Users will be able to change the text background color, making it easier to differentiate important text from the rest.Īt this point in time, the availability of Expiring groups and New text editor is unknown, as they are still under development and will be released in a future update of the app.Was there a company-wide policy change that needs to be reflected in the ad copy? Did you notice ad copy confusing customers creating misunderstanding about the service or product you offer? Or maybe you want to test ad copy without resetting your ads. The new text editor will bring a different experience to users by offering new fonts and tools to improve the drawing editor, which is still in development on WhatsApp for Android.įonts: Users will be able to easily switch between different fonts by tapping one of the font options shown above the keyboard. With the WhatsApp beta for iOS 23.5.0.72 update, the firm is working on a new text editor for the app. This feature is expected to provide a good solution to cluttered and irrelevant groups over time and also provides users with a good storage tool to save space by managing their groups. Users have the option to choose from various expiration options such as one day, one week, or a custom date, and they can also remove an expiration that was previously set if they change their mind. This allows users to set an expiration date on their groups, and when the date is reached, they will be prompted to clean up the group. WhatsApp is testing a new feature called “Expiring Groups” in their iOS 23.5.0.70 update. Now, according to WABetaInfo, the Meta owned firm is working on two new features for a future update of the iOS app: Expiring groups and New text editor. WhatsApp recently rolled out the new feature of picture-in-picture to video calls on iOS.
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